Vista Equity Partners Invests in BlueConic, ActiveCampaign Adds Apps and More News

Catching up on the news of the week in customer experience and digital marketing software circles, leading with a large investment for BlueConic.

BlueConic, a customer data platform (CDP), has announced a strategic investment from Vista Equity Partners. The growth capital will help BlueConic further accelerate its mission to provide business users with access to unified and actionable first-party customer data. BlueConic’s existing investors, including Spring Lake Equity Partners, Sigma Prime Ventures and Converge Venture Partners will continue as minority investors in the company.

BlueConic is designed to help organizations craft data-driven, digital-first customer engagement. Its CDP has a roster of about 300 companies who can leverage privacy-driven architecture designed to help brands and publishers unify and activate customer data, according to company officials. The investment in BlueConic was led by Vista’s Endeavor Fund, which is focused on enterprise software, data and technology-enabled businesses.

“As companies ramp investments in new digital transformation initiatives to fuel growth, the ability to understand and activate unique first-party data while ensuring the digital experience remains privacy-compliant becomes increasingly important,” Rachel Arnold, senior managing director and co-head of Vista’s Endeavor Fund, said in a press release.

In other digital marketing and customer experience software new…

Genpact Acquires Hoodoo Digital 

Genpact, a global professional services firm focused on delivering digital transformation, has announced the expansion of its experience business, Rightpoint with the acquisition of Hoodoo Digital, a digital experience consultancy with expertise in Adobe solutions.

This is the latest in a series of investments Genpact has made over the last five years – including its acquisition of Rightpoint in 2019 – to build experience expertise and help its global clients.

Hoodoo Digital has expertise creating customer experiences for companies across multiple industries and is a Platinum-level Adobe solution partner. The acquisition expands Rightpoint’s capabilities to help clients to manage their content, commerce and marketing operations across the enterprise. Hoodoo Digital’s expertise with Adobe Experience Manager and other Adobe applications adds to Rightpoint’s existing capabilities to provide clients with an end-to-end solution that integrates digital content, ecommerce, data analytics and marketing operations.

Hoodoo Digital is headquartered in Salt Lake City, Utah, and was founded in 2017. With the acquisition, Rightpoint becomes a Platinum Partner in the Adobe Solution Partner Program. Platinum partners are a select group of regional companies that have earned a higher designation in a particular Adobe geographic area. Platinum partners develop specialized Adobe practices across multiple Adobe Experience Cloud solutions. 

Terms of the deal were not disclosed. Canaccord Genuity Group served as the exclusive financial advisor to Hoodoo Digital.

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