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App Store Optimization also known as ASO or App Store SEO is the process of optimizing a game or application in order to maximize its visibility in the stores in Search (when users search) and Explore (when users browse), increase traffic to listing and improve conversion rate to generate the maximum volume of organic downloads.

It brings free high-quality users for Android and the iOS app helps to reduce UA (User Acquisition) costs and is the base of any Mobile Growth strategy.

ASO = Traffic + Conversion.

This process requires a critical understanding of how the stores work, the target user base, and the most relevant keywords potential users are typing or speaking to find apps or discover new ones

At SMDevOps, with near to a decade of industry experience we strongly resonate with the challenges app owners face in attracting targeted traffic and improving ROI.

Being a trusted and specialized agency for mobile app marketing, app strategy, app monetization, and app store optimization, we help leading brands and start-ups transform their mobile marketing strategies and achieve their defined business goals.

We optimize mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. Our goal-oriented in-house team with diverse industry expertise helps you tackle your toughest challenges through cost-effective, creative, and tailored mobile marketing campaigns that help you gain competitive advantage and boost top-line revenue.

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