New brand and website follows lockdown success for Savoy

Blackburn-based 21Digital has delivered a new brand and ecommerce website for Savoy Timber following the lockdown success of its website optimisation, SEO and PPC campaign for the Preston-based doors, decking, worktops and cut-to-size timber supplier.

With demand for garden decking more than doubling during lockdown, 21Digital helped Savoy achieve a triple-digit percentage increase in online transactions, providing a multimillion-pound lift in sales over the last eighteen months.

The agency and client have now worked together to launch the EZYDECKING brand and product range, a new range of composite decking boards that represents a more premium offering to sit alongside Savoy’s existing timber decking range.

As well as the new brand, 21Digital developed all customer touchpoints including product brochure, sample pack and Magento ecommerce website, and also digital marketing via targeted social media and Google Ads.

21Digital managing director Sam Fletcher said: “As a supplier of a wide range of timber products to consumers, Savoy Timber noticed a surge in demand for composite decking over the last year which seemed to stem from the lockdown home improvement boom and customers looking for more durable and eco-friendly alternatives to traditional timber decking.

“With no sign of interest slowing down, it made sense to launch a new brand and product range aimed specifically at the composite decking market, with design and functionality that helps consumers find, choose and order the exact products they need from an extensive range.

“The EZYDECKING brand provides a premium offer range, with a website focused specifically on meeting the needs of premium decking buyers.”

21Digital is a multi-award-winning agency specialising in lead generation and ecommerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.

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