Many SEO professionals assume that using WordPress is better for SEO than coding your own website. It also requires a lot less effort, so it seems like a win-win scenario with all things having been considered and taken into account. It turns out that WordPress is no better for SEO than any other CMS, whether that be Wix, Squarespace or a website that you chose to code all by yourself. That might make WordPress less tantalizing of an option than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that using WordPress may be better than creating your own website through self coding from a few other angles. For one thing, Mueller says that using a CMS frees up your time to focus on the content. That can be useful because of the fact that this is the sort of thing that could potentially end up giving you better rankings on the SERP. Content is king after all, so anything that lets you prioritize it is something worth looking into.
Many users on Reddit claim that Google is familiar with WordPress, and that this somehow makes it a superior option. Despite such assertions, Google’s own executive saying the contrary should put this matter to rest once and for all. SEO is not some mysterious beast that requires guesswork. Rather, it is simply something that necessitates well written, accurate, informative and relevant content. Everything else is secondary, and that includes whether or not you build your website through WordPress or any other CMS that you may be thinking of.
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